Develop an effective social media strategy requires effort and dedication. Like a delicate flower it were, to get finally flourish and look in all its splendor. The latest report from Social Media Examiner indicated how those companies that had put their mind to it, were reaping the fruits of their labor.

Thus, 75% of participants in the study had improved its web traffic thanks to spend an average of 6 hours per week to their activity in the Social Media, while nearly half said their 2.0 presence had helped to improve sales.

Therefore, it is worth considering seriously cultivate online brand presence on social networks, based on these main guidelines:

You need to have a strategy. Before planting the seed, should choose what is the most appropriate time, study the environment and weather conditions, and other crops that have around. So we need to design a plan that we hope what our harvest target states, or assess what other crops can fill our garden. Decisions to be based on our resources and availability.

Use the right tools. We cannot pretend plowing beach with a rake or prune hours with kitchen scissors. It is therefore important to use management tools social networks use applications that help us much work and, of course, the data itself and statistics that provide us with social networks. This will help to keep the garden in perfect condition with less effort; allocating our resources to other tasks that require it.

Keep protected against possible threats and weather plantation as well as clean of weeds. It is important to understand the environment, monitor social activity and always be prepared to act. In the task of combating pests possible will help a lot to have a crisis plan and anticipate such attacks, using preventive measures. In these cases, a reaction time is always a victory.

Fertilizing and watering frequently. Our garden will look bleak if you do not visit often to care for and enrich it, based on useful content and quality, to make grow strong and stable our online presence.

Constantly monitor their proper development, and correct any twisting or malformation. We cannot plant our garden and forget about it until it reaches the harvest season. In its development, they can change the conditions and environment that gave rise to the initial strategy, as well as drawbacks arise that would prevent proper growth of our plantation. Therefore, we must be aware, assess proper development, and to intervene in time, if necessary, to reorient the strategy. Thus we will increase exponentially the likelihood that the harvest will be fruitful.