The digital revolution has made it easier than ever before to keep track of how well marketing and advertising strategies are working.
A recent webinar at Marketing Week used digital tracking techniques to discover insights into consumer behaviour online, which is something that simply wouldn’t have been possible in the pre-digital era.
These days, with the help of a range of useful statistics, it’s possible to learn more than ever before about your customers, helping to inform your business and marketing strategies. With that in mind, here are five statistics that you need to know.
1. 55% of online sales will be via mobile by 2021
The lack of a mobile-responsive website will cost your business dearly in the coming months and years, with most searches now taking place on mobile devices. Whether you’re based in Yeovil or Yorkshire web design companies can quickly and efficiently craft you an effective mobile website. Some agencies, such as Yorkshire Web Designer Etempa, can even create a mobile app for your company.
2. 220% more leads are generated through landing pages
You can forget about creating high-quality content above the fold. These days, specific landing pages are the way to generate leads, although they need to be used sparingly for the best results.
3. Almost 40% of website visitors are deterred by unappealing web pages
An attractive web page is key to ensuring that your visitors will stick around for long enough to engage fully with your website. Slow loading pages and images are a real turn-off, but a well-optimised page based on providing your visitors with the best possible experience will ensure a more favourable outcome.
4. Increase business revenue by as much as 23% with effective brand presentation
Your brand isn’t just your company logo. Your Yorkshire web design agency will help you to create a coherent online and offline presence, ensuring that your brand remains consistent across all platforms. That means sticking to your defined colour palette and adopting the same tone through printed and digital media. This approach reinforces your brand’s core message, aims and objectives in the minds of your customers.
5. 80% of brand recognition relies on colour
Colour has an immediate visual impact, so choose your brand colours with care and keep them consistent.