“The voice is becoming something important for our products, the same goes for the vision,” said Sundar Pichai, CEO of Google, when opening the Google I / O, which the company held this Wednesday in Mountain View. It refers to how the cameras of our phones can be a new interface to access all the information that stores the internet and that they can locate, filter and understand.
The use of the camera as a new method of entry is not new. Companies like Snapchat and Facebook are devoting large sums of money and talent from their staff to better detect objects and treat them in an attractive way within their applications.
But Google is the first company that offers a clear and for the present on augmented reality. And it does not do it only by drawing virtual elements on the screen or by applying funny filters on our faces: they want to index what our eyes see and transform each entity of the real world into a virtual and interactive one.
A large area of sale of DIY tools becomes a 3D map full of indexed entries that serve to filter and locate what we want. Through the camera, Google is already able to know where is the drill you need and the drill for concrete that you have to buy. It is a first step to expand the capabilities of Google, which is not only able to index web information, but what your eyes see.
Imagine all that work done by the camera and Google’s algorithms translated to a global scale, where neural networks learn to detect objects better and better, to classify them and to know more about them.
It is also another very interesting point for Google’s business. The company showed how in an instant you can know the food they offer in a restaurant and the assessment that other customers have made in Streetview is just point to your sign with the camera of the mobile.
It is also capable of reading labels. Thanks to the capabilities of Google Lens, which will integrate progressively into all its products, you can connect to a Wi-Fi network by taking a picture of the router’s label.
I wonder if the tendency of young people to share information through screenshots, the development of hardware such as MagicLeap and the centralized intelligence of Google will take us to a new dimension by indexing information that is not only nutrated by text, but also by visual recognition