Sport the activewear look

Back in 2016 a market research study showed that men prefer wearing sportswear to suits. It’s not so surprising considering how comfortable sportswear is these days. The UK active and sportswear market is worth billions. But how can you effectively carry off this look when you have no intention of going to the gym?

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Avoid wearing compression tights, especially when you’re not working out. When you wear performance gear, it serves a very specific purpose and this doesn;t often translate well to wearing them in everyday situations. Think loose fit t-shirts and hoodies and you’ll be set. For a range of Superdry Menswear, go to EJ Menswear


Whilst sportswear is all about comfort, don’t throw caution to the wind and go all out baggy. Remember that proportion is everything so avoid anything too formless and slouchy and definitely ditch the skin tight shorts.

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Remember that you can mix it up and combine elements from other trends that aren’t sportswear specifically. For example, team up with a bomber or varsity jacket. This gives off an air that you are ready for action without looking like you’ve just stepped out of the gym.


Trainers are a huge part of the sportswear look so treat yours well and keep them fresh. Most people have trainers for working out and trainers for work or going out and the key is to try not to mix them. Wearing sweaty workout trainers when you’re socialising is a bit grim. So keep a pair to one side for non workout occasions.

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