Why Media Degrees are more Important than Ever

In today’s world, media degrees are quickly growing in importance. This is because there are so many ways to access media these days. The media industry is experiencing a spike in prominence as people become more aware of social and political issues. This is a large part of the industry experiencing significant growth. And these results have been mirrored across multiple sectors. 

Here are some of the many reasons why a media degree can prove vital in your career.

Social Media

Social media has quickly become one of the best ways of staying in contact with people. Billions of people use it to stay connected with their friends, and an estimated 98% of 16-24 year olds actively using social media to network with others. Media will never be the same again thanks to hugely popular sites such as Facebook, Twitter and Pinterest.

Media Degrees
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Many people use these social media sites to keep up with the latest trends in just about every industry in existence. Breaking news is often communicated through social media websites, and these news stories spread as friends share them with each other.

Law enforcement even uses social media to help solve crimes and find missing persons. Having a media degree displays to a potential employer you’re familiar with how it works and how you can leverage it to complete specific functions.

Public Relations

Public relations are big business these days as the world becomes increasingly competitive. Many companies have launched worldwide PR campaigns which have helped them strengthen their brand names, expand in their target markets, and drive their sales numbers through the roof. Trained publicists are highly valued in a number of industries, and that demand is increasing every day.

Digital Advertising

Digital Advertising has become a cost-effective way for companies to market themselves to consumers. It is used almost everywhere and is helpful when a company wants to engage with their customers directly. A media degree can allow people to work in the area of digital advertising, of which there are many career opportunities these days.


Marketing tactics have changed drastically as the world has changed. Companies are finding creative ways to use media outlets to market themselves, including offering mobile applications that help consumers connect with the companies they frequent.

Receiving a media degree is one of the ways in which people break into marketing, making it a very important and relevant degree for anyone to obtain.

For all of these reasons and more, those seeking out a media degree are strongly encouraged to study their craft at an institution which offers specialist study in the area, such as Southampton Solent. This university offers different areas of study within the field of media, and a specific Social Media course.

Both digital media and traditional media degrees can help people go far in the current market. It’s a degree which has gained respect and gained in value. Having a media, degree opens up so many possible career choices. Many people cannot resist entering school to obtain this degree.

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