How virtual reality video will change the strategy of brands

Videos have been gaining in popularity and importance in recent times.Consumers are becoming more receptive to video content and are, in fact, proactive to reach them. Internet videos and want to actively seek and brands have decided to put everything on their part to offer these contents are demanding. But the truth is that the strategy video is not far away from settling and has much less now reached its climax, to the border that indicates that there is much more that can be done. Nothing is further from reality: the videos still have much to change and will be heavily influenced by what technology is bringing.

There are several elements that will change the video and make it more attractive, as noted in the report Mintel. On the one hand, the fact that increasingly easier to create live video broadcasts is creating a kind of new rules and new scenarios that makes things different. Brands can launch content in real time and can cater to the response at the same time give consumers themselves.

How virtual reality video will change the strategy of brandsOn the other hand, the new video scenario will create more interactive content, which can be generated much more dynamic experiences. But the fact is that these borders will not be the only ones that can cross and videos are not the only scenarios in which brands can play. Virtual reality will create a new contact and a new scenario in which manufacturers may use new solutions and create new experiences.

How will impact virtual reality

As pointed out in the study so far provided the virtual reality and the effect it will have on the brand strategy is pulled, above all, how to change the customer or the point of sale is analyzed, but the fact is that virtual reality will have an effect that goes far beyond that will touch many more areas.

Mix all that video can already do with what virtual reality will allow these experiences will be much more memorable than ever and create activities will enable much more efficient for consumers and more attractive. At the end of the day, there is more to add different elements to see it: in future not only allow you to play videos with direct or interactive elements, but will be especially thanks to immersive virtual reality.

And although, as you remember analysts Mintel, virtual reality have a problem (and serious one) input, the marks will (once conquered that element) positioned very prominently. Once you get that virtual reality really is “in the hands of consumers,” will already gone halfway. The fact that more and cheaper options to access virtual reality will presume analysts Mintel, this is easier.

The key is experience

And this will also have a direct effect on what has become the key word in all regards to what to do in the world of brand strategy and content in this in the immediate future. Apply virtual reality videos marks, especially when it comes to content such as ads, videos will no longer be alone and convert videos directly experiences. Consumers do not simply receive information, will not be exposed to a brand message, but achieve an experience with many points in its favor, with many elements that make it better. In a world obsessed with the added value market, virtual reality will make this come virtually standard.

“Given the negative feelings of consumers on a wide range of promotional content and how modern life is full of advertisements and information, it is important now offer viewers more than just a sales message,” said the Bryant report Harland, technology and media analyst at Mintel. Virtual reality gets directly that. Instead of simply receiving content, a message, the consumer receives an experience.

What brands are doing and can understand where the shots are going to go and how to change these proposals a row of virtual reality. Just look how they are using the companies in the tourism industry virtual to understand reality: instead of simply using virtual reality to ‘coloring’, companies in this industry are generating experiences of great quality and added value They make them memorable.

Allowing consumers to experience the destination is the least they are doing. The uses of virtual reality go much further and are touched by the halo of the particularly creative. There is, for example, the ‘teleporter’ an airline placed in a Scandinavian airport and allowing the consumer feel the conditions at the place of destination. It was not just a matter see, but also feel issues such as temperature or odors, combining various elements to make the experience of watching that video virtual reality something much more than just that.

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