If you take charge of the analytical tools at your disposal, you can turn your website into a success. However, if you ignore them, you might find that your visitor numbers slump or conversion rates remain perilously low.
If you are confused by the sheer amount of data that web analytics can provide, you are not alone. It is normal to feel a little overwhelmed if you are new to the online ecosystem and trying to find your feet.
What should you look out for when considering your web analytics data? Are there some details that are more important than others when it comes to optimising your site?
The number of visitors that your site receives is relevant for a number of reasons because it provides a snapshot of how much exposure your business is getting and whether there is room for improvement.
Looking at traffic fluctuations from day to day will also help you uncover other useful information, such as which periods of the week are proving to be the most successful and which ones are seeing your site lose out to rivals.
Analytics let you see where people have been before they arrive on your site, indicating whether they found it as a result of an organic search result, a paid ad, or a social media post.
Check the number of visitors who arrive on your site from a search engine or other source and then convert, meaning they sign up for a service or carry out a transaction. A Cheltenham web design firm such as www.ma-design.biz can help you perfect your site to get it looking good and functioning well so that clicks turn into conversions and your customer base can grow.
Some landing pages might be earning more attention than others, and finding out which are a hit with visitors will let you apply the same strategies elsewhere. With the help of Cheltenham web design agencies, you can decode all of this and more from analytical data relating to your site.
The bounce rate of pages describes the number of visitors who arrive and then leave almost instantly. This will tell you which pages are particularly ripe for optimisation and enhancement. Identifying the weak links will help you strengthen your site overall.