While keywords are still crucial to successful SEO, search engines have changed their attitude towards them and it is time for you to do the same.
Gone are the days when stuffing your website full of popular keywords would push your site up the search rankings. In an attempt to help users to find relevant, high-quality content quickly, search engines have designed anti-spam updates to penalise sites that attempt to trick them.
Here are five great tips to help you to use keywords to your advantage in 2016.
Write great content
Search engines now favour sites with real, high-quality content over those that over-use particular keywords. Make your content as unique as possible for optimum performance and to stop it getting lost among copycat sites.
Once you have created your site, it is tempting to let it sit. Don’t. Search engines favour recent content over old content, so keep posting new, interesting content and keep reeling users onto your site.
Write for the user, not the search engine
Google now uses information it has about the user to add context to their search. If it knows their location is London, a search for ‘hairdressers’ will only show salons in their area. Help the user by including maps and contact details. With the ever-growing popularity of the smartphone, users want simple instructions about how to get to you.
If you have a busy London-based company to run, you could benefit from bringing in a London website design agency, as it will have the local knowledge necessary to fight the competition. Businesses such as London website design agency British Websites can boost the number of page views significantly.
The keyword isn’t dead yet
The way we use keywords has changed, but this does not mean it is time to forget about them. Keyword research software such as Google AdWords will identify the relevant keywords and use them on your site. Just make sure they are part of great, engaging content.
Provide as much information as possible
While short and sweet writing has its merits, SEO in 2016 is all about the detail. Include as much information about your business as possible. Long-form content is a great way to include a variety of keywords without making it looked stuffed.